QR codes aren't just for promotions, here are a couple of suggestions on how to use these codes to provide useful information for people.
Offer Real Time Information
For travelers on commuter buses or trains from the city, think how appreciative they would be if your bus advertisement included live information about the traffic. Nothing is more frustrating than being on a bus on not knowing whether your journey will go according to plan or not. If you know, the traffic will delay your arrival, you might be able to change your evening plans?
Essentially, real time information can be useful in many different ways to people whether they are on a bus or shopping in a busy mall. So keep this in mind and consider linking QR codes to real time websites that offer updates on traffic, or professional sports scores, or some other real time event your market might appreciate having.
QR Codes on Packaging
If you produce products, think about including your QR code on the packaging. Often times packaging includes logos or other information that really doesn't provide any value to the customer. Yet, some customers will keep the boxes their items come in for storage or for future use. Why not ensure your packaging works hard for by including your QR code along with a tag line to encourage users to scan it!
Let's say you make custom spectacle frames that are packaged in brown carton boxes for delivery to clients. What if those packaging boxes had something interesting on them This could be something like a promotional coupon for future purchases, accessible only by using the QR code on the package. Frames are the kind of thing that your customers will likely purchase again and again so the offer of saving money on future purchases would be very enticing.
When deciding what to put on your package, be creative, but think carefully about the preferences of your market.
• Are they repeat buyers? Offer a discount coupon on future purchase. • Does your market have a sense of humor?
For example, parents are likely to get a kick out of family humor. Put a joke on your packaging to this market and offer access to more family humor with your QR code. Of course, on the page you create to welcome visitors from this campaign, include the free family jokes, AND offer an incentive or discount for one of your products.
The applications for QR codes are endless, it just takes a little imaginative thinking outside the box.
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